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Internal Use Only — Confidential

Funding Resources &
Execution Strategy

A comprehensive internal guide for the Judah Church leadership team — covering the step-by-step capital campaign execution plan, congregation giving strategy, grant organizations, known ministry investors, and church-specific lenders for the $3–5M facility acquisition.

Campaign Execution Plan

12-Month Capital Campaign
Step-by-Step Roadmap

A disciplined, faith-driven capital campaign to raise $3–5 million for the acquisition and initial buildout of a new Judah Church facility. This plan follows the proven 4-phase model used by successful megachurch campaigns nationwide.

$3M – $5M
Total Campaign Goal
Phase 1 Acquisition + Buildout
40–50%
Congregation Contribution
$1.2M – $2.5M target
30–35%
Major Donors (Top 20%)
$900K – $1.75M
10–15%
Grants & Foundations
$300K – $750K
10–20%
Church Mortgage/Loan
$300K – $1M financed
Phase 1

Pre-Campaign Foundation

Months 1–2
1.1

Form the Building Committee

Appoint 7–10 key leaders including Bishop Brown, Executive Pastor, Finance Director, 2–3 major donor prospects, and 2–3 congregation representatives. This committee owns the campaign.

1.2

Engage a Capital Campaign Consultant

Hire a professional church capital campaign firm (e.g., Generis, Greater Mission, Fellowship Development) to guide the feasibility study, campaign strategy, and donor cultivation. Budget: $25,000–$60,000.

1.3

Conduct a Feasibility Study

Survey 50–100 key congregation members and major donors to assess giving capacity and campaign readiness. The study will validate whether the $3–5M goal is achievable within 12–18 months.

1.4

Identify and Cultivate Top 20 Donors

The top 20% of donors will give 80% of the funds. Identify the 20–30 households with the highest giving capacity and begin personal vision-casting meetings with Bishop Brown.

1.5

Establish Legal & Financial Infrastructure

Open a dedicated Building Fund account. Ensure 501(c)(3) documentation is current. Engage a CPA familiar with church capital campaigns. Prepare gift acceptance policies.

Phase 2

Quiet Phase — Major Gifts

Months 3–6
2.1

Launch the Quiet Phase

Before any public announcement, secure 50–60% of the campaign goal from major donors in private. This creates momentum and social proof for the public launch. Target: $1.5M–$2.5M in quiet phase commitments.

2.2

Host Vision Dinners for Major Donors

Invite top 30–50 donor households to intimate dinners hosted by Bishop and Pastor Kendal Brown. Share the vision, walk through the campus plans, and make personal asks. These events typically yield $500K–$1.5M.

2.3

Submit Grant Applications

Apply to 5–10 qualifying foundations (see Grant Organizations tab). Most grant cycles are 3–6 months. Submit applications during the quiet phase so awards arrive during the public phase.

2.4

Approach Church Lenders

Begin pre-qualification conversations with church-specific lenders (see Church Lenders tab). A $500K–$1M mortgage commitment from a lender strengthens the campaign's credibility.

2.5

Produce Campaign Materials

Develop the full campaign brand: video testimonials, printed giving brochures, the campaign website (this site), the pitch deck, and the investor proposal PDF. All materials should be ready before the public launch.

Phase 3

Public Launch Campaign

Months 7–12
3.1

Campaign Kickoff Sunday

Launch the public campaign with a powerful Sunday service. Reveal the campaign goal, show the campus vision video, and invite every member to make a 12–18 month pledge. Announce the quiet phase total to create excitement.

3.2

Congregation-Wide Pledge Drive

Distribute pledge cards to every household. Host 3–4 'Building Family' small group meetings in homes to answer questions and inspire giving. Goal: 40–60% of active households make a pledge.

3.3

Weekly Campaign Updates

Share weekly progress from the pulpit, via email, and on social media. Celebrate milestones. Transparency builds trust and momentum. Use the campaign thermometer on this website.

3.4

Special Campaign Events

Host a 'Building Gala' fundraising dinner open to the community, local business leaders, and regional ministry partners. Target: $100K–$300K in a single evening.

3.5

Media & Social Campaign

Run a targeted social media campaign on Facebook, Instagram, and YouTube. Bishop Brown's platform as a recording artist and worship leader gives the campaign national reach. Goal: 500+ new online donors.

Phase 4

Closing & Acquisition

Months 13–18
4.1

Execute Property Acquisition

With campaign funds secured, execute the purchase of the primary target property (recommendation: 5000 Silver Star Rd at $4,999,999 or negotiate to $4.2M–$4.5M). Engage a commercial real estate attorney.

4.2

Celebrate and Acknowledge All Donors

Host a 'Groundbreaking Celebration' service. Publicly honor all major donors (with permission). Send personalized thank-you packages to every pledging household.

4.3

Transition to Phase 2 Campaign

Immediately launch Phase 2 planning for the full campus buildout ($8M). Retain the momentum, the committee, and the giving culture established in Phase 1.

4.4

Ongoing Stewardship

Provide quarterly building fund reports to all donors. Host annual 'Building Family' appreciation events. Maintain the campaign website as a live progress tracker.